Harley Davidson History Essay

Actually, the history of the Harley-Davidson Company began in 1903, when two brothers, Bill Harley and Walter Davidson, invented their first motorcycle in Milwaukee (Gannon, 2002, p. 8). At that period of time other companies produced motorcycles in the North-American states and one of them, the Indian Motorcycle Company, became the main competitor of Harley-Davidson for many years. In fact, it was a bicycle, equipped with a one-cylinder motor. All details of that motorcycle were produced manually. Later, the second version of that bike was produced with more powerful motor and it became the first motorcycle for sale (p. 10). Three bikes were assembled that year and the Harley-Davidson Company opened the first page of its history. In 1904, the brothers produced 8 motorcycles and in 1906 it were 50. The company developed very quickly and by that period of time it included about 20 employees hired. Harley-Davidson constantly aspired to create a high speed bike and as a result the new model known as V-twin was introduced in 1909. The specially designed vacuum valves and a belt transmission were the main features of that model (Oliver, 1957, p. 26). In 1910, the legendary â€Å"Bar and Shield† logo was developed. It continues to be the main defining symbol of Harley-Davidson bikes today (p. 28). The significant progress of the Harley-Davidson Company took place in 1912. A new 6-story factory was built and first overseas sales were made in Japan. That year Harley-Davidson presented its first version of gear box. The mechanism of chain gear was designed in 1913 and a three-speed sliding-gear transmission was developed in 1915 (p. 32). It should be emphasized that the First World War played a big role in the development of the Harley-Davidson Company. So, about 20,000 motorcycles were sold to the U. S. military forces by the end of 1918 (Walker, 2000, p. 67). The given order significantly improved the reputation of Harley-Davidson and having 2,000 additional dealerships worldwide the company managed to become the biggest motorcycle factory in the world (Oliver, 1957, p. 34). Improving the construction of V-twin motors, company’s constructors couldn’t get rid of the main problems, typical for the given class of motors. The opened valves often clogged up and had a lot of maintenance problems. At that time, Indian Motorcycle Company used another construction of V-motors. Though, theoretically that construction was less effective the engineers managed to bring it to perfection and got the maximal power and maintenance simplicity. For that reason, the administration of the Harley-Davidson Company took decision to create its own class of V-motors with longitudinal placement. The first pattern of that bike appeared in the last days of the second decade (p. 35). The new model, equipped with the Flathead V-twin engine was invented in 1929 (Walker, 2000, p. 72). The motors of the given model were equipped with side-valves and the classical Flathead could successfully compete with the production of the Indian Motorcycle Company. Unfortunately, Flathead appeared two months earlier the moment when the Great Depression began. The number of sales decreased in several times, but the company managed to survive when others went bankrupt. However, having survived the depression time the company managed to stabilize its economy and was in very advantageous position – huge demand and the absence of supply. In 1932, the three-wheel Servi-Car was developed (Oliver, 1957, p. 38). Together with the change, called as the â€Å"eagle† design, which was painted on all Harley-Davidson gas tanks, there were a lot of changes made in the engine’ s construction. Afterwards, the given model made a good impression on the U. S. police, as a result, Servi-Car managed to become police vehicle (p. 38). In 1936, the Knucklehead motorbike was invented and managed to become the victory over the Indian (p. 39). The given model took place on the market for 12 years and had a huge influence on the further developments. The engineers continued working on Knucklehead model even during the Second World War. Having changed the motor’s configuration and added the hydraulic device intended for pushing valves, the constructors managed to get rid of adjusting gaps. Due to the aluminum body of engine the motor’s heat emission was increased. Afterwards, bikers called that model – Penhead. The main event which took place in 1953, it was the collapse of the main competitor of Harley Davidson – Indian Motorcycle Company (Walker, 2000, p. 88). Nevertheless, the company faced a lot of problems in the marketing field due to the fast development of Japanese and European motorbike companies. Thus, having sold the part of its stocks, Harley Davidson was involved in the cruel fight against foreign producers. In 1969, American Machine and Foundry Company bought the control packet of shares of Harley Davidson and became its actual owner (Oliver, 1957, p. 40). The new motorcycles had a negative impact on the company’s reputation and Harley Davidson began to lose the market of Big-twin and Sportster models. In 1971, FX Super Glide model was produced (p. 43). Although the given model wasn’t popular, Harley Davidson developed its further unique motorcycles on the basis of FX Super Glide. By the middle of 70-s the given models couldn’t cope with the production of Japanese competitors. As a result, in 1981 senior members of Harley-Davidson bought back Harley-Davidson Motor Company from AMF (Walker, 2000, p. 90). In 1983 the group H. O. G was founded and became the largest factory-sponsored motorcycle club in the world. By the year 2000, the club had over 500,000 members (Gannon, 2002, p. 15). In 1984, the new Evolution V2 model with an aluminum head was presented to public (Oliver, 1957, p. 42). At the end of this revolutionary decade for Harley-Davidson, the FXSTS Springer Softail model was introduced into the lineup. It was made on the basis of motorcycles of the 1940-s and equipped with the modern 1340 cc motor (Walker, 2000, p. 92). The appearance of the given engine allowed the Harley Davidson Company to produce many motorcycles by individual orders. So, introduction of such model as FLSTF Fat-Boy in the early 1990-s can be considered as a good evidence of that fact. In 2001, the new model of Harley-Davidson was presented for the 2002 model year. The main feature of the given model was suggested to be the modern engine, equipped with a liquid-cooled system. It should be pointed out that today the Harley Davidson Company takes the leading position in the business World, when demand exceeds supply, that allows to increase the prices of production and stock. References Gannon E. , Veno A. (2002). Brotherhoods: Inside the Outlaw Motorcycle Clubs. Crows Nest: Allen & Unwin Oliver S. H. (1957). Automobiles and Motorcycles in the U. S. National Museum. Washington: Smithsonian Institution Walker S. M. (2000). Bikers: Culture, Politics and Power. New York: Berg

South West Airlines a Review

SOUTHWEST AIRLINE ANALYSIS Contents SOUTHWEST AIRLINE CASE STUDY4 INTRODUCTION4 PART 1: EXTERNAL ANALYSIS5 OVERVIEW5 MACRO-ENVIRONMENTAL ANALYSIS6 PESTEL Analysis6 Industry Analysis9 Five Forces Model Pictorial Representation9 Five Forces Analysis10 PART 2: INTERNAL ANALYSIS13 OVERVIEW13 SWOT ANALYSIS14 Strengths14 Weaknesses15 Opportunities15 Threats16 The VRIO Framework16 FINANCIAL ANALYSIS17 PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY18 Mergers and Acquisitions18 Financial Outlay18 Legislation19 PART 4: STRATEGIC OPTIONS19 Ansoff Matrix19The TOWS Matrix20 PART FIVE – EVALUATION OF STRATEGIC OPTIONS21 OVERVIEW21 PART 5: DESCRIPTION OF THE TOWS STRATEGY22 PART SIX – DESCRIPTION OF SELECTED STRATEGY23 PART 7: CONCLUSION24 REFERENCES26 SOUTHWEST AIRLINE CASE STUDY INTRODUCTION Southwest airline is based in the United States with its headquarters in Dallas, Texas, that mainly serves a domestic clientele in northern America. The company has grown from a few ai rcrafts at induction into the aircraft market, to a fleet of many domestic carriers that serve the larger domestic airline clientele.Started in 1971, Southwest Airlines started business with three Boeing aircrafts while serving three cities in Texas notably Houston, Dallas and San Antonio. Today the company serves 97 destinations in 41 states within the US, the District of Columbia the Commonwealth of Puerto Rico and six near international countries with a fleet of 694 Boeing jets (Southwest, 2009). The company is now one of the United States biggest airline companies, offering low cost fares to their clients.The company offers the lowest combination of aircraft fares to its customers making it one of the most attractive airline carriers in the continent. The company boasts of in addition to the low fares a working staff that are reliable as well as a friendly customer service, a rich corporate culture that extends deep within the communities they work with. The company has grown ma inly through acquisitions and mergers with other companies and has been described by Fortune Magazine as one of the most profitable companies of 2012 according to (Southwest, 2012).This report will undertake an intensive look at the internal and external influences that affect the company as well as the current issues and challenges the company is facing. Further the report will generate strategic options for the company as well as an evaluation of them while describing the selected strategy. The main stakeholders associated with the company are the customers proven by the effort with which the company strives to ensure their comfort through consideration of pricing, as well as convenience offering many flights to various domestic locations offering the customers convenience.Other important stakeholders held in regard by the company are the employees of the company who are dedicated to working for the company, suppliers who continuously accord support to the company as well as the i mmediate community that the organization interacts with. With relation to the strengths that the company possesses in the domestic airline industry the company can be assumed to be working in a cost leadership generic strategy (Porter 1980). The reasons for this are that as the company is operating with the low cost policy to its clientele, the company has the advantage of working with a wide and broad base of clients.The strength therefore for the company comes from working with the numbers of passengers that it ferries between destinations on a low cost policy. PART 1: EXTERNAL ANALYSIS OVERVIEW An external analysis is often used by organizations in a bid to identify the threats and the opportunities that exist in a company’s environment. Opportunities and threats for companies are mainly of an external nature and can have a direct impact on a company’s performance. Opportunities for a company such as Southwest Airlines are potentially rewarding conditions only when the company responds to them properly and in the right manner.Threats on the other hand are the conditions that can potentially weaken a company and provide hindrance for the company potentially preventing it from attaining its organizational goals and objectives. MACRO-ENVIRONMENTAL ANALYSIS Macro-environmental analysis involves a company analysing the environment that it has no control over. To do so is done with the purpose and intention of deriving the potential opportunities and threats that exist for the company allowing it to make appropriate considerations and decisions in the light of the issues presented.The PESTEL model is the most popularized model used to analyse the macro environment of a company in addition to other forms of models and structures that are also used in the analysis. PESTEL Analysis The PESTEL analysis tool looks at the environments of the changes in Political climate, Environmental climate, Socio-cultural, Technological, Economic as well as the Legal a tmospheres surrounding the entity (DeWit, 2004). A diagrammatic representation of the external environment that surrounds organisations is as described below; [pic]Diagram 1: PESTEL representationSource: Hunger (2011). Political Analysis The political climate surrounding the Southwest airline is not intensive. The managerial relations with the government of the day are okay. And therefore government interference in the affairs of the company is highly limited. Economic analysis An analysis of the economic environment surrounding Southwest airline is favourable. The domestic market the company addresses is well responsive to the company as they endeavour to fulfil their mission of transporting passengers at reduced rates that favour their consumers.The company has maintained profitable constant for the last 40 years. Socio-Cultural Analysis Socially the company has interacted well with their clients, suppliers and customers over the years. By giving back and engaging in community soc ial relations with the parties the company boasts of having a good working as well as cultural background with the people it has dealt with. The company owns a training centre from where they are able to give education to the people on aircraft flying as well as other airline related activities.In addition the company is heavily unionised so as to address the plights and concerns of their employees. Technological Analysis The company in recent years has engaged in technological advancements by keeping up to date with the current systems that are being introduced everyday integrating them into their systems. Systems such as booking, route paths as well as their company itinerary are available online and they have improved efficiency for the companies.The company further boasts of being the first aircraft line to own a website in early 1995 as well as the downloadable tool in 2005, that notified customers of offers and promotions that the company was running. Environmental Analysis Th e company has engaged in sustainable forms of fuel usage as well as sustain ably monitoring their resources. Through projects such as Evolve, which involved the redesign of the cabins on the craft to accommodate efficient waste disposal as well as reduce weight from waste on the craft.The company in recent times for example contracted Pratt and Whitey to supply the company with Eco-power water pressure washing systems that allowed the company to wash the grime of the engines turbine blades while the aircraft was parked at the gate. This allows the company to engage in environmental friendly ways while still maintaining their goals of quick turnaround (DeWit, 2004). Legal Analysis The company has been engaged in various legal tussles with some of their effects being felt to this day.A legal issue with the Wright Amendment has over the years been a stumbling block for Southwest Airlines as it acts as a limiter to the number of turn around flights that the company can offer. Having a l arge customer base is an advantage for the company but with the Wright Amendment whose recommendations are still being eliminated in phases the legislation has prevented the company from delivering more service to their clientele which would help them boost their revenues. Industry AnalysisConducting an industry analysis is also essential for a company as it helps the company determine the profitability levels of the company within the competitive industry (Hubbel, 2013). The main objective for this analysis is often to determine the factors of competition that influence the industry. Conducting this type of analysis is mainly aided by the five forces model that was presented by Porter, (1980). Its purpose is to mainly help create and manage competitive advantages for a company that may allow it to be steps ahead of the immediate competition.Five Forces Model Pictorial Representation [pic] Source: Sridhar, 2012 Five Forces Analysis The five forces analysis tool mainly undertakes a s tudy of the following areas in the external environment of a company; barriers to entry, substitutes available, supplier power, buyer power and finally competitive rivalry. Researching by concentrating using the above areas of environment for a company helps a company greatly when coming up with specific strategies and the development procedures on which to follow so as to assess the position of the company in relation to their current standing (Choo, 2002)Barriers to Entry Southwest airline is currently faced with a high amount of entry barriers into the market. In recent times airline companies have been conducting mergers and acquisition arrangements amongst each other mainly due to the high costs that are found within the industry. Among the first challenges to entry the company was faced with was the Wright Amendment which was created in 1979. This federal law governed the traffic at Dallas Love Field which was the predecessor to the airfield now located in Dallas, Texas.This a mendment regulated the amount of non-stop flights between Texas and other states. This law caused the founders of the company to concentrate on the local market dwelling with the demand that existed within the state of Texas. In recent times more specifically in 1997, 2005 and 2006 as a result of some repeal some of the restricting factors in the law were abolished leaving others intact. These led to the company increasing the number of direct flights in the state as well as expanding into other states around the country.In later times merging of companies has also created a problem for Southwest Airline. The reason for this is that these mergers increase the capital revenues for the other companies enabling them to invest more in profitable investments and thus more profits. This consequentially causes the company Southwest airline to lose out on market share and customers. Some examples of companies that have merged recently are Delta that merged with Northwest Airline, American a nd America West, United Airlines and Continental and the recent rumour that US Airways would be merging with American.Availability of Substitutes This refers to the alternatives that are available to the local customers. This is in reference to other forms of transport other than air. This challenge is not as significant to the company as since the other available forms do not meet the demands of the market in comparison to the demand for air transport. Transport by railroad is not as popular amongst the people since it is not enough in supply and not readily accessible. Road transport especially by bus too is not suited for the kind of clientele that need the services of the air transport.The customers who mainly use the service are frequent fliers as well as business people who need to travel across the country on a regular basis to meet their clients and other people they may need to interact with in the course of their journeys. Supplier power The ability of the company to meet the demands of the market is very high. Supplier power refers to the size of the companies that are engaging in the supply of a service or a good. For Southwest airlines the company is very well capable to meet the demands of the market.The company services a large fleet of aircraft well suited for the job of transporting passengers and in addition has a very low rate of cancelled flights 16. 1% according to the statistics provided by American Skies in 2012. Buyer power The power of the consumers has been decreased by the capability of the company to manage their flights and fleets. In addition the company has a very high efficient rate of route utilisation meeting the demands of the market in a timely and capable manner. Competitive RivalryThe competition surrounding the company is fierce. With the recent mergers of the afore mentioned airline companies operating in the US alone, the market has become very competitive and volatile for Southwest and thus the need of a good strategy so as to keep up in the market or else risk being phased out. Some of the company’s main competitors are companies such as American Airlines, US Airways, United and Delta. These companies are engaged in acquisitions and mergers in efforts to dominate more within the market which poses a threat to Southwest Airlines.To win customer loyalty for Southwest Airlines in the highly competitive environment it is prudent that the paper also addresses the concerns that customers address before they identify an airline as their choice of carrier. Some of this factors that customers address are: i. Reliability- Is the company able to offer on time departures and how do they handle customer luggage? For an airline that is constantly getting delays this is not a strong suit or losing luggage in transit and is a turn off for many customers. ii.Number of flights- This is another consideration as clients may be interested in travelling back and forth even within a day. The number of flights t hat a company handles is also a vital factor to win the loyalty of a customer to the company. iii. Pricing- This factor is the most important. In today’s economies customers have become price sensitive and will go for the cheapest options available but that provide quality services that a client may feel as they have spent their money in a worthwhile manner. Using the PESTEL and Five Forces Models above a number of opportunities present themselves.The opportunities available are that once the Wright Amendment restrictions are lifted the company could increase the number of turn around flights delivering more services to the customers. The company could engage more in mergers and acquisitions to take advantage of more international flights to more destinations. The threats that pose a danger to the company achieving its goals and objectives include the possibility of losing clients to other companies as a result of the mergers occurring that could in turn induce the lowering o f prices by the other companies as they would have more resources.The threat of economic instability causes a rise in cost in provision of added benefits which would force the company to downsize staff or reduce on other costs or be left with the option of increasing fares so as to continue working efficiently and effectively. PART 2: INTERNAL ANALYSIS OVERVIEW This is an evaluation of a company’s current position from an internal point of view with regards to the marketing operations and financial strengths of a company. Using a value chain for Southwest airlines would benefit the company as they strive to offer valuable services in the industry to their stakeholders.Using internal analysis would benefit the company in streamlining operations as they would endeavour to use their strengths and turn around their weaknesses so as to create opportunities in the chains of activities in the delivery of operations that they would undertake. SWOT ANALYSIS An internal look at the com pany using the SWOT analysis reveals the strengths possessed by the company as well as the weaknesses, opportunities and threats facing the company.An internal analysis of the company’s relations and affairs helps in trying to determine on which areas the company could possibly improve upon so as to come up with good strategies that the company can work with (Hunger, 2011). Strengths i) The company has a stable financial outlay that assists when it comes to mergers and acquisitions. The company recently announced an expansion program of their company headquarters where they would then serve clients on a 24hr basis having ensured that their systems would be up to date and efficiently working for the market it seeks to maintain. i) Low fee airline. For the company this is a strength because consumers and the market get to enjoy quality services as well as at an affordable price making it one of the most profitable companies through opportunistic costs. The company through its n umerous routes transports many passengers while conducting their quick turnaround system to meet the heavy demand present in the market. iii) A good working staff. One of the many fun facts about the company is that they have 1,355 married couples. This is a sign in addition to the many unions present within the company to address issues and concerns f the staff members. What the above facts present is that the company enjoys a good working environment and highly motivated at the same time. iv) The company has the lowest complaint records according to American Skies 2012. The rate was estimated to be at 0. 32 of every 100,000 passengers. This is a strength acknowledging a good appreciative customer base. Weaknesses i) With the maintenance of the low pricing strategy adopted the company has been utilizing the conditions have however been changing especially with the recent economic troubles that were experienced globally.In the aviation industry, this was affected by the high costs o f fuel and other products. ii) Confined market. Over the years the company has been dealing domestically limiting the number of consumers and who in turn developed an attitude towards the company when it came to destinations outside the domestic company. This left room for other companies to set up shop in the international travel market. Opportunities i) The company has an opportunity to deal with the international market through associations created recently with companies such as AirTran Airways.The merger which is expected to be complete by the year 2015 is an opportunity for the company not only to increase its revenue but to also expand its market. ii) Good pricing on aircraft. Dealing with exclusively Boeing to deliver crafts for the company the company has been the launching pin for many of the Boeing designs and creations. The good relationship that exists with the company presents that the company can get good pricing deals for the aircraft that they incorporate into their fleets. Threats ) The company is faced with the threat of losing out on revenue with the high costs being incurred by the company in the conduct of its operations in comparison to the low pricing that they charge to their customers. ii) The recent merging trend happening in the industry also poses a great threat for the company. This threat poses the challenge for the company by them losing out on the market share which stands at 12. 3 according to the American Skies records, 2012. The VRIO Framework [pic] VRIO framework addresses the questions of Value, Rarity, Imitability and Organization.Using this framework to generate strategic plans for a company is also a worthwhile strategy by asking the questions on the resources available to the company, are they valuable, rare, can they be duplicated and the capability of the organization to exploit this resources. For example using the resources of the company ie. Number of staff, aircraft carriers, capital outlay, loyalty of the custom ers we get the following results by asking the questions, i) Value: Is Southwest able to exploit this resource or neutralize a threat in regards to the resource? ii) Rarity: Is Southwest in control of the industry on this resource? ii) Imitability: Is the resource difficult to imitate in the industry? iv) Organization: Is the company ready to take advantage of the market? For Southwest the answers to this questions are as found in the table below. |Resources |Value |Rarity |Imitability |Organization | |Staff |High |Yes |No |Yes | |Aircraft carriers |High |Yes No |Yes | |Customers |High |Yes |Yes |Yes | |Capital outlay |High |Yes |Yes |Yes | FINANCIAL ANALYSIS Financial analysis for the company reflects that the company has been doing well with a net income of $421 million (? 279) in 2012 as reflected below: †¢ Net income: $421 million (? 279) †¢ Net income, excluding special items: $417 million (? 76) †¢ Total revenue passengers carried: 109 million †¢ Total RPMs : 103 billion †¢ Average passenger load factor: 80. 3 percent †¢ Total operating revenue: $17. 1 billion (? 11. 3) (Southwest, 2012). In comparison to the achievements the company has made over the years a good strategy needs to be determined and formulated so as to assists the company maintain its lead as well as strengthen it. PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY The company as identified by the above tools of analysis reveals that the company is faced with a number of challenges as articulated below.Mergers and Acquisitions This challenge though Southwest company is also engaging in it shows that the company is taking up its position within the international aviation industry in a slow paced nature. With other companies merging so as to take advantage of resources and opportunities means that they are gaining more within the markets. With a project as the merger between the company and AirTran Airways the process should be speeded up so as to create the opportunity for the company to engage in more destinations as well as the international market (Southwest 2012).Financial Outlay The company has steadily over the last few years been losing out on revenues and reduction in profits. For Southwest, this challenge has been as a result of increased costs of operations as well as diversion of revenue towards other projects such as the expansion of the headquarters for the company. For the company this poses the challenges for the company since they are investing in more acquisitions which are on a low share of the market bringing in little returns although increasing the number of destinations that the company can reach thereof.Legislation Amendments to regulation such as the Wright Amendment are required to be amended fast and implemented so as to create an opportunity for the company to increase its number of flights between destinations to serve the large customer base and reduce on the loss of revenue. Federal legislation is what made the company start off at a slow pace that caused the company to lose out on gaining more market share. PART 4: STRATEGIC OPTIONSWith relation to Southwest airlines strategy of delivering services to their clients at the lowest costs confirms that the company wishes to continue with the generic strategy of cost leadership. With the options available for the company such as those of mergers this could entirely support the company in achieving its goals and objectives of expansion and cost effectiveness. Strategic tools such as the Ansoff Matrix and the TOWS matrix reveal strategic options that a company such as Southwest could implement and follow so as to increase their position in their market (Choo, 2002).Ansoff Matrix As depicted in the image below the Ansoff matrix is a simple model that helps a company identify the opportunities present for it to engage in and come up with a good strategy by looking at the factors of market penetration, product development, market developm ent and diversification by comparing to the products offered and the markets available. For Southwest the company has penetrated the market effectively in the domestic scene whereas internationally the company is taking a slow route with the merging with other companies such as TransAir Airways.This tool links organizations marketing strategies together with the strategic directions that the company is pursuing so as to present the organization with alternative growth strategies. The tool identifies the market as well as the organization on the grounds of level of market penetration and market development. These two features of the market are analysed on the grounds of the relation of existing products to the existing as well as the new markets. Product development and diversification are measured and obtained in the view of how new products will relate or will be received in an existing market as well as a new market. pic] The TOWS Matrix This employs the theory of the SWOT analysi s but instead identifies the threats and opportunities first and the weaknesses and strengths are last. The reason for this is so that the management identifies the threats and opportunities first and then using the strengths and weaknesses finds the best solutions on how to handle them. The threat of losing out revenue and the emerging trends taking place in the market are the biggest challenges for the company. The opportunities for the company are those of penetrating the international market through mergers and partnerships with other airlines so as to gain ground.The company also has the opportunity to reduce costs by gaining discounts from suppliers and other available resource demanding duties so as to increase revenue. To increase opportunity and reduce the threats the company should employ the strengths of the strong financial outlay and engage in profitable projects to cover revenue base, and take advantage of the strong customer loyalty base available for the company. Wit h weaknesses the company should re-evaluate their pricing strategy so as to keep up and maintain a stable working financial base without losing value from their customers.PART FIVE – EVALUATION OF STRATEGIC OPTIONS OVERVIEW Strategy evaluation is an easy task to perform for management of an organization especially when using procedures such as those described above. However it becomes more complicated when the strategies to use are concerned with emerging issues that are not expected. In the selection of the best criteria to use when selecting the best strategy so as to ensure its success in implementation the criteria that they need to meet range from consistency, consonance, advantage, feasibility, suitability, and acceptability.Developing a choice strategy, an organization should ensure that the strategy does indeed meet all the above criteria so as to be considered as being worthy of implementation. In the case of Southwest airlines, using the generic strategies of the An soff Matrix, TOWS matrix to sort the internal elements that influence the organization and the PESTEL and five forces models for the external environment determining the best strategy would involve analysing the strategies using the criteria above.For the internal analysis the TOWS matrix lacks in consistency. The elements that present themselves are lacking in consistency due to the constant changes going on in the environment. As the company undergoes restructuring as a result of the merger with other organizations this presents the problem of different variables coming up making the matrix not suitable to rely upon. Unlike the Ansoff matrix that fits all the criteria as stipulated the failure by one strategy to meet this disqualifies it from being used.In the external analysis the PESTEL analysis is the best strategy to use as it has a broad coverage detailing the issues that are relevant this model out rightly fits into the Southwest Airline external environment. PART 5: DESCRIP TION OF THE TOWS STRATEGY The TOWS analysis is the best method to utilize for development of the strategy. The matrix comprehensively involves an intensive study of the external and the internal environments that affect the company. The possible strategies that come out of the use of the TOWS analysis are: i. Engaging in the International MarketPenetrating into the international market would be a rich opportunity as the company is already popular domestically and so the company could be assured of gaining ground in the market share. Investing in this opportunity would be a gain for the company. With the repeal of the Wright Amendment with the last clause expected to be taken off in 2014 the company could easily take advantage of this opportunity and expand their market. ii. Reduction of costs By reducing on the heavy investments such as the staffing costs the company could save on revenue and profits.Laying off excess staff and conducting an intensive study on which resources to sav e up on would create an opportunity of savings for the airline. iii. Taking advantage of more Mergers with other airlines The last strategy that the company could possibly engage in would be that of merging with more companies. This would lead to savings on capital resources for the company. At the same time more ground would have been covered as the companies working in conjunction with each other would help reduce the barriers that a company by itself would be challenged with.PART SIX – DESCRIPTION OF SELECTED STRATEGY The strategy recommended for Southwest Airlines would be to embark on an international growth pattern. Going on global outreach program would help the company boost its profit as it serves more clients in the international market. The reputation of the company as a result of being an already established airline would help boost its image in the international scene especially as a result of the low pricing strategies that the clients would be expecting as well as the helpful members of staff.Providing a consistent and adaptive transport system as the company is already known for domestically would ensure that the company would always have an awaiting market ready for them. By expansion through more acquisition programs as well as mergers the company would ensure that the fully meet the demands of the market. The idea of expansion is also feasible by that the company already possesses adequate resources from staff, to carriers and the capital to launch into the new ventures could easily be raised with respect towards the financial reserves that the company possesses.The expansion strategy is also suitable and acceptable as the market is quickly turning global with individuals travelling further away mainly for the purposes of business or leisure. The world today has been brought together making it very accessible from one area to another. The physical requirements that could possibly be required would be those of carriers, which the compa ny already possesses financially the company possesses the strength and capital. Human resource is not an issue for the company as it has a good relationship with its staff and in addition the company further possesses a large base of employees.Finally the company possesses the reputation of a good cost effective and dependable airline. With this the company has one of the biggest strengths that it could actually possess that would ensure its success in the international market. PART 7: CONCLUSION Strategy formation is an important aspect in enhancing organisational, and market growth. Strategy formulation enhances effective creation future growth plans for the organisation through continued research of the most effective strategies relating to organisations objectives and implementing them to ensure effective organisational growth.Southwest airlines realises this fact and hence inputs a lot of research and commitment into ensuring that proper strategic decisions are met that enhanc e achievement of organisation’s overall objectives. Incorporation of a competent and skilled research and development team ensures that the organisation conducts the necessary research on their products, their performance, customer satisfaction and customer needs experienced in their current product market and anticipated venture markets.Through proper incorporation of the TOWS model, the organisation is able to understand market demands through incorporation of market penetration and development strategy, product development strategy and diversification strategy depending on current position of organisation products in the market and their anticipated growth strategy. Therefore strategy formation plays a vital role in enhancing organisational development through incorporation of various strategy development measures that aim at expanding organisation’s market share and scope.REFERENCES Choo, M, Chun, W & Bontis, N 2002, The Strategic Management of Intellectual Capital and Organisational Knowledge. New York: Oxford University Press. De Wit, B & Meyer, R 2004, Strategy, Process, Context and Content: An International Perspective, 3rd ed. , London, Thomson International Business. Gomez, M, Luis R, Balkin, D, & Cardy, L 2008, Management: People, Performance, Change, 3rd edn, New York: McGraw-Hill Hunger, J & Wheelen, L 2001, Essentials of Strategic Management, Prentice Hall. Southwest. om, 2009, Southwest Airlines –A Brief History. Retrieved on http://www. southwest. com/swamedia/swa_history. html Porter, M. E. 1980. Competitive Strategy: Techniques for analyzing industries and competitors. New York: The Free Press â€Å"Southwest Airlines will become Launch Customer for the New Boeing 737 Max Aircraft† 2011. Southwest Airlines Retrieved on 1st March 2013 http://www. swamedia. com/releases/7b1c6522-daf8-40be-98d4-ce354aa974d3 Sridhar, A. (2012) Information Systems Strategy and Management, Masters in Management Information Systems at UIC .

Psychology Learning Essay

Introduction   Ã‚  Ã‚  Ã‚   The following account should probably come under the heading â€Å"Strange but True.† It describes a psychologist’s use of self-administered punishment to change a socially unacceptable behavior.   Ã‚  Ã‚  Ã‚   A person once knew a psychologist who, for reasons which will be discovered shortly, shall remain anonymous. For the sake of the study, this person is named Richard. Richard had a bad habit. He chewed his nails. Well, that’s not actually correct; he chewed his nails off and then spit them out, usually while he was lecturing. Once in a great while, this practice was called to his attention, and it always embarrassed him. He said that he wasn’t aware that he was doing it. It had become such an ingrained habit that he could chew off all ten nails, spit in all directions, and still be totally unconscious of what he was doing.   Ã‚  Ã‚  Ã‚   Richard was a respected learning theorist, and he decided that if anyone could devise a behavior-modification technique to eliminate his habit, he would. The next day he arrived, all smiles, and said he had a request: If any of those around see him biting his nails, this should be brought to his attention. It wasn’t long that before someone said, â€Å"Uh, Richard, you’re doing it.† He stopped and looked at his nails and said, â€Å"So I am.† Then as everyone was watched, pulled up his shirtsleeve, grabbed hold of a heavy-duty rubber band that had wrapped around his wrist, stretched it out a distance of about ten inches, and let is go. There was a vicious snap. He yelled, cursed, and shook his hand. Everyone looked on amazement. Surely learning theorist were all a little insane. â€Å"Punishment,† he said. â€Å"Punishment is the answer!†   Ã‚  Ã‚  Ã‚   What happened to the people around Richard was interesting. Some took relish in pointing out that he was biting his snails, just to see him snap the huge rubber band around his wrist; others preferred to ignore his habit, because they couldn’t stand to see him in that much pain. Happily, after two days, Richard’s habit had been broken.   Ã‚  Ã‚  Ã‚   One person asked him how he thought his program worked. He said, â€Å"Well, if I unconsciously unlearn it. Whenever I was chewing my nails, I administered this punishment. Pretty soon my brain learned that nail chewing resulted in something very unpleasant.† He said that the last time he reached his hand up to his mouth (quite unconsciously), he got a terrible sinking feeling that something awful was about to happen. â€Å"It made me aware.† he said. â€Å"I looked at my hand and saw it was approaching my mouth. Somewhere deep in my brain the little gray cells were screaming, â€Å"Don’t do it!†   Ã‚  Ã‚  Ã‚   It was reported that some days later Richard was wearing rubber bands around his ankles, but nobody wanted want to ask why (Dworetzky, 1994). Discussion   Ã‚  Ã‚  Ã‚   Learning pervades people’s lives. It is involved not only in mastering a new skill or academic subject but also in emotional development, social interaction, and even personality development. People learn what they fear, what to love, how to be polite, hoe to be intimate, and so on. Given the pervasiveness of learning in lives of people, it is not surprising that there have been instances of it – how, for example, children to perceive the world around them, to identify with their own sex, and to control their behavior according to adult standards (Atkinson, 1993). However, there is a more systematic analysis of learning.   Ã‚  Ã‚  Ã‚   Learning may be defined as a relatively permanent change in behavior that results from practice; behavior change that are due to maturation (rather than practice)or temporary conditions of the organism (such as fatigue or drug-induced states) are not included. All cases of learning are not the same though.   Ã‚  Ã‚  Ã‚   Psychology is the study of behavior. Psychologists study learning because among most animals, especially humans, the vast majority of behavior is learned. Learning may also be defined as a relatively permanent change in behavior resulting from experience (Dworetzky, 1988).   Experts, however, tell that when somebody says â€Å"relatively permanent change,† this excludes the effects of such factors as fatigue. Fatigue, which occurs because of experience, may change behavior, but only temporary, whereas learning implies a more lasting change.   Ã‚  Ã‚  Ã‚   Learning is defined by Craig et al., as a process through which one’s capacity or disposition is changed as a result of experience. Whitaker (1972) defines it also as the process by which behavior originates or is altered through experience, while Wittig (in Bernstein et al., 1991) and Hilgard (1975) view it as behavior that occurs as a result of experience.   Ã‚  Ã‚  Ã‚   Apparently while learning can be defined as a process and as a product, more definitions stress learning more as a process. This idea suggests that it is not the product but the process that is important since the products of learning both what one is capable of and what one is predisposed to. Changes resulting from development and experience are emphasized; changes resulting from maturation such as growing older, innate tendencies like reflexes and conditions caused by fatigue, drugs, and diseases are strictly not considered as learned behavior. Adaptive value of Learning (Classical Conditioning) ~Overeating: Taste-Aversion Learning   Ã‚  Ã‚  Ã‚   Taste-aversion learning involves associating particular sensory cues (smells, tastes, sounds or sights), with an unpleasant response, such as nausea or vomiting. Taste-aversion learning can also occur from overindulgence. For example, children report taste aversions to food after overeating and becoming sick. Similarly, the majority of college students’ report taste versions after drinking too much alcohol and getting sick. In these examples, taste aversions to food or drink developed after a single trial and lasted an average of four to five years (Logue et al., 1981). ~Conditioned Emotional Response: Why a certain Christmas song elicits pleasant childhood memories.   Ã‚  Ã‚  Ã‚   In the conditioned emotional response, one feels some positive or negative emotion, such as happiness, fear, or anxiety, when experiencing a stimulus that initially accompanied a painful or pleasant event.   Ã‚  Ã‚  Ã‚   For example, many couples have a special song that becomes emotionally associated with their relationship. When one in the absence of the other hears this song, it can elicit strong emotional and romantic feelings.   Ã‚  Ã‚  Ã‚   In other cases, conditioned emotional responses may develop into irrational fears that are called phobias.   Ã‚  Ã‚  Ã‚   A phobia is an anxiety disorder characterized by an intense and irrational fear that is out of all proportion to the danger elicited by the object or situation. In comparison, a fear is a realistic response to a threatening situation (Bernstein, 1991).   Ã‚  Ã‚  Ã‚   About 73 percent of people with phobias were able to trace the start of their phobias to fearful, painful, or traumatic situations that involved classical conditioning (Atkinson et al., 1993 in Kleinknecht, 1994 and Kuch et al., 1994). For example, about 5 victims involved in moving car accidents had developed fears of sitting or riding in cars, and another third developed the corresponding phobias (Kuch et al., 1994). Just as classical conditioning can result in fears and phobias, however, it can also be used to reduce them. ~Prejudice   Ã‚  Ã‚  Ã‚   In the mid-1940s, psychologist Kenneth Clark held a black doll and a white doll in his hands and asked the following questions of young white children living in the South:   Ã‚  Ã‚  Ã‚   â€Å"Which doll looks like you?†   Ã‚  Ã‚  Ã‚   â€Å"Now tell me which doll is the good doll?†   Ã‚  Ã‚  Ã‚   â€Å"Which doll is the bad doll?† These children knew that the white doll looked like them. most children also indicated that the white doll was the â€Å"good doll† and the black doll was â€Å"dirty† or â€Å"ugly† ( Clark and Clark, 1947). How had these southern white children learned to make such association? During the decades of racial prejudices that had come before, darer skins had become associated with poverty and with being â€Å"inferior,† not just in the South, but generally throughout the United States. The white children had learned to attribute these characteristics to black people.   Ã‚  Ã‚  Ã‚   The racist attitude is what the white children had been taught; it is also what the black children had been taught. The black had been raised in the same general environment, the same country. They, too, had seen that the whites had better and they had worse. And, as the Clarks discovered in further research, a majority of black children also chose the white doll as the good one and the black doll as the bad one.   Ã‚  Ã‚  Ã‚   A conditioning experiment conducted by researcher Staats (1958 in Atkinson et al., 1993) helped to show how association process could be responsible for the prejudice, Dr. Clark observed. In their experiment, college students were asked to look at one word while pronouncing another. Without being aware of the purpose of the experiment, the students were manoeuvred into pairing pleasant words or unpleasant words with a particular name (Tom or Bill) or a certain nationality (Swedish or Dutch). In short, subjects revealed obvious differences in attitudes towards these names and nationalities, simply because those words had been paired with positive or negative words. Advertisers, politicians, movie makers, and just about everyone else try to use this kind of conditioning to affect people’s emotions. Then a politician associates himself with a positive symbol such as the flag, or when a movie maker uses dramatic music, or when someone dresses well for a job interview, each is invoking the same process: Each is attempting to render something – the politician, the movie maker, or the job seeker – more appealing through association with positive stimuli.   Ã‚  Ã‚  Ã‚   What appears to be occurring in the instances of association, like those just described, is a kind of higher order conditioning (Dworetzky, 1998). Conclusion   Ã‚  Ã‚  Ã‚   In classical conditioning, the conditioned response often resembles the normal response to the unconditioned stimulus: salivation, for example,   is a dog’s normal response to food. But when you want to teach an organism something novel – such as teaching a dog new trick – you cannot use classical conditioning. What unconditioned stimulus would make a dog sit up or roll over? To train the dog, you must first persuade it to do the trick (Bernstein et al., 1991).   Ã‚  Ã‚  Ã‚   Much of the real-life behavior is like this: responses are learned because they operate on, or effect the environment. Referred to as an operant conditioning, this kind of learning occurs in human individuals, as well as in animals. Alone in a crib, a baby may kick and twist and coo spontaneously. When left by itself, a dog may pad back and forth, sniff, or perhaps pick up a ball, drop it, and play with it.   Ã‚  Ã‚  Ã‚   Neither organism is responding to the onset or offset of a specific external stimulus. Rather, they are operating on their environment. Once the organism performs a certain behavior, however, the likelihood that the action will be repeated depends on its consequences. The baby will coo more often if each such occurrence is followed by parental attention, and the dog will pick up the ball more often if petting or a food reward follows this action. If we think of the baby as having a gaol of parental attention, and the dog as having the goal of food, then operant conditioning amounts to learning that a particular behavior leads to attaining a particular goal (Rescorla, 1987). Reference: Atkinson, R.L., R.C. Atkinson, E.E. Smith, D.J. Bem, and S.   Ã‚  Ã‚   Nolen-Hoeksema, 1993. Introduction to Psychology, 13th ed.    New York: Harcourt College Publishers. Bernstein, D.A., E.J. Roy, T.K. Srull, and C.D. Wickens, 1991.   Ã‚  Ã‚  Ã‚   Psychology. New Jersey: Houghton Mifflin Company. Bootzin, R.R. 1991. Psychology.   New York: Gilford Press. Clark, L., A.D. Watson, and S. Reynolds, 1995. Diagnosis and   Ã‚  Ã‚  Ã‚   classification of psychopathology: Challenges to the current system and future directions. Annual review of   Ã‚  Ã‚   Psychology 46: 121-53. Dworetzky, J.P. 1988. Psychology.3rd Ed. Mew York: West   Ã‚  Ã‚   Publishing Company. Logue, A.W., I.Ophir, and K.E. Strauss. 1981. The Acquisition    of taste aversions in humans. Behavior Research and Therapy,19:3:19-35. Morgan, Clifford T. 1977. A Brief Introduction to Psychology.    2nd ed. New York: McGraw-Hill Book Company. Rescorla, R.A. 1987. A Pavlovian analysis of goal-directed   Ã‚  Ã‚  Ã‚   behavior. American Psychologist 42:119-129, 265.   

Creating a Negotiation Simulation Term Paper Example | Topics and Well Written Essays - 1750 words

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Writrer choice Essay Example | Topics and Well Written Essays - 750 words

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Selection of interview candidates for the position of customer service representative - Essay Example Then insert a column for each candidate. One candidate at a time, rate each candidate on a scale of -2 to 2 (i.e., -2, -1, 0, +1, +2) across all considerations. The rating indicates the compatibility of each candidate to the consideration. +2 indicates "highly compatible", +1 indicates "somewhat compatible", 0 indicates neither "compatible nor incompatible", -1 indicates "somewhat incompatible", and -2 indicates "highly incompatible". Then, for each candidate, calculate the assessment score for all the considerations. The assessment score for each consideration is calculated by multiplying the weight of each consideration with the rating of the candidate with regards to the consideration. Finally, sum up the assessment score across all the considerations to derive the total assessment score. Perform the same procedure for all other candidates. The table below illustrates a simplified scenario in which there are only 2 candidates interviewed. Insert additional columns as necessary. Ca ndidate A should be hired as he/she has the highest total assessment score. After inputs from the employees and the facility manager, the aspects of a suitable printer, listed in order of importance as indicated by the weight, is tabulated in the below table. A higher weighting indicates a higher degree of importance. Construct a table, with the considerations or aspects of the qualities of a printer that the vendor should provide.

Essay due in Asian Collection at the Metropolitan Museum of Art

Due in Asian Collection at the Metropolitan Museum of Art - Essay Example The Asian collection of Art works at the Metropolitan Museum of Art contains a large number of Art works from Asian countries. It is renowned for its collection of Chinese and Indian Art works displayed. Thesis statement: From the perspective of a viewer, discussion on the basic differences between Chinese and Indian art and analysis of a piece of art to unearth its history, the artist’s motives and expression. The Asian collection at the Metropolitan Museum of Art includes a wide range of Art works from different cultures from Asia. The collection includes gifts from philanthropists who collected different types of Art works from different cultures in Asia. Besides, the collection covers the 4000 year history of Asian Art. Some important differences between the Chinese and Indian art objects which represent the Asian Art are mentioned below. The Chinese collection includes Calligraphy and painting which represent its rich tradition of Art. Carol Michaelson and Jane Portal opine that: â€Å"Chinese painting is quite different from brightly coloured Western oil painting† (Michaelson and Portal 8) the tradition of painting in China is entirely different from Western form of oil painting. Besides, the Art works represent the history of different dynasties that ruled over China for centuries. For instance, the work ‘Model of a watchtower’ represents the Eastern Han dynasty in ancient China. But the Indian collection is different from Chinese works. The difference from Chinese Art can be seen in the usage of colors, medium and theme. The favorite medium of Indian Artists includes paper and cloth. For instance, the work ‘Mahavira Sitting at the Top of the Universe: Folio from a Kalpasutra Manuscript, 15th century’ is in paper. The favorite theme of Indian artists includes stories from sacred te xts. In addition, red is a dominant color in Indian Art works. But the favorite colors

The Fairer Sex Video Assignment Example | Topics and Well Written Essays - 250 words

The Fairer Sex Video - Assignment Example On the contrary, when Chris came for the same car, he was told it cost 9200 hundred dollars. Surprisingly, when he asked for the road test, the car dealer did not hesitate but gave him the car to drive by himself. The final price for the car had depreciated to 8900 hundred dollars. It is evident that gender bias has taken central position in certain businesses, and women are the ones mostly falling victims. At the golf club, Julie was denied a chance to book for a convenient time to play golf. She was being persuaded to book during odd hours; whereas, Chris was able to get two bookings reservation at convenient hours even after coming late. Income inequity is also influenced by gender bias. This is evident based on the research whereby ladies are offered low position jobs and charged highly for services. For instance, when Julie went for the job interview, she was intimidated with questions about her boyfriend instead of keeping the conversation professional. In addition, she was offered a secretary job, instead of the managerial work she had applied. The second instance is when Julie went to buy a motor vehicle. The shop attendant named a hefty price just because the customer was a lady. When Chris went for the same car, he was offered a much lower price. This evidently shows how women are charged highly for certain services. Discrimination can be eliminated through enactment of laws that majorly aim at protecting victims. This can be seconded by encouraging/educating people not to tolerate or entertain gender bias. It will be worthwhile for the managers to make gender biasness a business issue. The qualified women should be considered over men with less qualification. The hiring systems should also be changed. Qualifications come with ambition and dedication to the work. Most women are often ambitious because they have what it

In Depth Review of Homeowner Policy Term Paper Example | Topics and Well Written Essays - 2250 words

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Financial accounting Essay Example | Topics and Well Written Essays - 4000 words

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Literary Criticism Essay Example for Free

Literary Criticism Essay Biographical criticism begins with the simple but central insight that literature is written by actual people and that understanding an author’s life can help readers more thoroughly comprehend the work. Anyone who reads the biography of a writer quickly sees how much an author’s experience shapes—both directly and indirectly—what he or she creates. Reading that biography will also change (and usually deepen) our response to the work. Sometimes even knowing a single important fact illuminates our reading of a poem or story. Learning, for example, that Josephine Miles was confined to a wheelchair or that Weldon Kees committed suicide at forty-one will certainly make us pay attention to certain aspects of their poems we might otherwise have missed or considered unimportant. A formalist critic might complain that we would also have noticed those things through careful textual analysis, but biographical information provided the practical assistance of underscoring subtle but important meanings in the poems. Though many literary theorists have assailed biographical criticism on philosophical grounds, the biographical approach to literature has never disappeared because of its obvious practical advantage in illuminating literary texts. It may be helpful here to make a distinction between biography and biographical criticism. Biography is, strictly speaking, a branch of history; it provides a written account of a person’s life. To establish and interpret the facts of a poet’s life, for instance, a biographer would use all the available information—not just personal documents like letters and diaries, but also the poems for the possible light they might shed on the subject’s life. A biographical critic, however, is not concerned with recreating the record of an author’s life. Biographical criticism focuses on explicating the literary work by using the insight provided by knowledge of the author’s life. Quite often biographical critics, like Brett C. Millier in her discussion of Elizabeth Bishop’s â€Å"One Art,† will examine the drafts of a poem or story to see both how the work came into being and how it might have been changed from its autobiographical origins. A reader, however, must use biographical interpretations cautiously. Writers are notorious for revising the facts of their own lives; they often delete embarrassments and invent accomplishments while changing the details of real episodes to improve their literary impact. John Cheever, for example, frequently told reporters about his sunny, privileged youth; after the author’s death, his biographer Scott Donaldson discovered a childhood scarred by a distant mother, a failed, alcoholic father, and nagging economic uncertainty. Likewise, Cheever’s outwardly successful adulthood was plagued by alcoholism, sexual promiscuity, and family tension. The chilling facts of Cheever’s life significantly changed the way critics read his stories. The danger in a famous writer s case—Sylvia Plath and F. Scott Fitzgerald are two modern examples—is that the life story can overwhelm and eventually distort the work. A savvy biographical critic always remembers to base an interpretation on what is in the text itself; biographical data should amplify the meaning of the text, not drown it out with irrelevant material.

Children Poisonous Plant

Children Poisonous Plant Poisonous Plants All children are little explorers; they are the best at finding things that us grown ups, never see. I have had experiences with this; my three children seem to find things around the house, which I never see or never thought, would be there. I have my house safety ready for my children or any child that comes into my house, but its not safety ready for their mouths. I dont think that they make a safety device to put on their little mouths, although that would be easier. When my children are outside they love the flowers, vines, plants, and the different kinds of berries, that they see and will find on the ground. I am always telling them that things that are pretty dont mean that they are good, but they are kids. They dont really see danger especially with plants, flowers, and berries. Thats why I think its very important to educate safety about the different types of plants, flowers, and berries with children. Especially, teaching them that all plants arent good plants. There are so many plants, flowers, and berries that are poisonous. I learned things about plants that I hadnt really thought of, before. I researched the different kinds of plants, flowers, and berries that are poisonous; these are the ones that will probably be the most importance for our children to know and to be educated about. Dont take me wrong, as if the others arent important, because they are. All poisonous plants are important to our children as the things in their everyday lives are. The most common Poisonous Plant that my children are aware of is the Ivy, Oak, and Sumac Plant. These are the ones that I educated my children on first. I knew that the other plants, flowers, and all the other berries would be educated on later. I wanted to get the Ivy, Oak, and Sumac out there in the opening for them to understand this better, because just about everywhere we go there is a mess, of one of these three, hanging around, calling out childrens names. I was taught, when I was young, an old saying that I always think of when I see these three plants. I have taught this to my children also. ‘Leaves of three, Let them be.† I was surprised to find a website that actually said the same. This is amazing that after all these years, that this saying is still being said, which is a good thing. Children love rhymes, so I knew this would linger with them for a long time. It works too, because if were out I hear them saying this if there are plants around. One time, my se ven year old, she was playing with her brother and I guess she thought that he was heading toward the plants that were under one of the trees, because she yelled so loud at him. Then I saw her run to him and she was telling him to count the leaves but never touch them. Then I heard her say, â€Å"see thats why you dont touch them.† Thats when I heard them singing the rhyme. â€Å"Leaves of three, Let them be.† The tissues of all these plants contain poisonous oil. This oil is what causes the plants to be so dangerous. If the oil was to ever come in contact with your skin, soap and water should be used as quickly as possible. The smallest amount of this oil on the skin can cause serious problems. From experience, I have seen red blistering patches form on the skin that will spread through out your body. These patches can be very itchy with some soreness. They make some lotions, like Calamine Lotion, that you can use to prevent the spread and dry out what has already been spread. My son just runs past a couple of plants, of the Ivy, in the back yard, and he ends up breaking out all over. My son and I are very much allergic to the Poisonous Plants, Ivy, Oak, and Sumac. We have to get medical attention as soon as possible when we noticed an outbreak. The other Plants, Flowers, and Berries are: Seeds from Apples, the leaves and pits from Peach, Plum, Apricot, Almond, and Cherry, the leaves berries and roots from the Pokeweed, the leaves-not stem from the Rhubarb, Foliage and vines of the Tomato, and Lilies. These are the few that had a surprise on me. There are plenty more to share also like; Aconite, Castor Oil Plant, Deadly Shade, Delphinium, Foxglove, Oleander, Privet, Yew, Autumn crocus, Azalea, Angels Trumpet, Caladium, Daffodil bulbs, Daphne the berries are poisonous, Datura nightshade, Dumbcane, English Holly the berries are poisonous, Hyacinth bulbs are poisonous, Bittersweet, Bleeding Heart, Black nightshade, Darnel, Deadly nightshade, Death Cama, Elderberry roots, Elephant ear-which I never knew, Horse Chestnut, Hemlock, and many more. An accurate list for all Poisonous Plants, Flowers, and Berries can make a nice educated planning for the children to know more about their surroundings. Most of these plants are where our children are. Some of the plants are probably not known to be poisonous, but are. It is very important to start educating the children at a young age, so they will grow with the knowing, that all things arent good for them. There are many ways of getting the young to understand these things. They especially like when they are hands on, with an experiment. Trying somethings like art, touring the outdoors, and/or books are even a hit, with the children. There are several books that talk about poisonous plants on childrens level. Some of the childrens books could be; Dumb Cane and Daffodils: Poisonous Plants in the House and Garden and Moonseed and Mistletoe: a Book of Poisonous Plants. Making learning fun for the child will teach them a lot. Childrens safety, health, and nutrition are so important for them. Making them understand that, in a way that they can understand it, is the joy when working with young children. All the references that I used to complete my paper are included in the footnotes through out the paper.

The Effect Of Temperature On Permeable Membranes Biology Essay

The Effect Of Temperature On Permeable Membranes Biology Essay The aim of this experiment was to determine what effect an increase in the surrounding temperature has on the selectively permeable membranes of plant cells, e.g., red cabbage (Lane, 2010a). The cell membrane is the fluid-mosaic model. The proteins are embedded in the cell membrane. The lipid exists as a phospholipid bilayer form. The hydrophobic which mean water hating portions of the lipid molecule face the inside while the hydrophilic which mean water loving parts face either the cytoplasm or extracellular aqueous environment. The protein molecules are of two types in the membrane. Internal proteins are embedded in the phospholipid bilayer which enhance the membranes shape, providing passageways for the movement of substances through the membrane while the peripheral proteins are attach to the surface of membrane and are easier to extract (Losos, Manson and Singer, 2008) The purpose of a cell membrane is to controls what enters and exits the cell. It acts as a selective barrier between the internal and external fluid that means the cell membrane to be selectively permeable. This process supplies the cell with useful material and removes waste products. Normally, this is done by active or passive transportation. The passive transportation allows substances to move from high concentration to low concentration without energy required. The active transportation carries substances such as ions and glucose from low concentration to the high concentration, requiring energy and a carrier to support (Losos, Manson and Singer, 2008). Figure 2 (Adapted from Garland, 2004) shows the process of transportation through the cell membrane Figure 2: Transportation through the Membrane (Adapted from Garland, 2004) Certain conditions can damage the cell membrane. For instance, high temperature leads to violent collisions that can destroy a membrane. There is a hypothesis that an increase in temperature denatures the membrane and causes the substances within the membrane to leak out (Answers, 2010). The high temperature can make the cell membrane more permeable and allow it to be more prone to leakage. Red cabbages are used as a model to investigate how the temperature affects the selectively permeable membranes. Red cabbages contain a large mount of a water-soluble red pigment called anthocyanin, which is located in the vacuole and unable to pass through the tonoplast membrane. If these cells are affected by changes in temperature, the integrity of the cell membrane becomes damaged. As a result, anthocyanin which as antioxiants and protects cell from oxidative damage can leak out of the cells and into the surrounding water. The extent of damage to the cell membrane is directly associated to the intensity of red color and it would appear in the water surrounding the red cabbage (Manhattan, 2009). Method Apparatus 7 test tubes Test tube rack Cork borer Scalpel Tile Small beaker Mounted needle Large beaker Thermometer Burner (Lane, 2010b) Firstly, a leaf of red cabbage tissues was cut into 42 discs of the same size (approximately 1mm wide) by a cork borer. 42 red cabbage discs were placed in a small beaker and were washed. 7 test tubes were labelled 30à ¢Ã¢â‚¬Å¾Ã†â€™, 40à ¢Ã¢â‚¬Å¾Ã†â€™, 50à ¢Ã¢â‚¬Å¾Ã†â€™, 60à ¢Ã¢â‚¬Å¾Ã†â€™, 70à ¢Ã¢â‚¬Å¾Ã†â€™, 80à ¢Ã¢â‚¬Å¾Ã†â€™ and 100à ¢Ã¢â‚¬Å¾Ã†â€™. The first two test tubes which labelled 30à ¢Ã¢â‚¬Å¾Ã†â€™, 40à ¢Ã¢â‚¬Å¾Ã†â€™ and approximately 6 cm3 cold water was added using a measuring cylinder. The remaining test tubes had 6 cm3 cold water added to each. Meanwhile, a water bath was prepared using a large beaker, tripod and gauze. The 7 test tubes with 6 cm3 water were heated in the water bath. A thermometer was placed into each test tube to measure the temperature. 6 red cabbage discs were impaled on a mounted needle with space between each disc. When the water inside the test tube labelled 30à ¢Ã¢â‚¬Å¾Ã†â€™ reached 30à ¢Ã¢â‚¬Å¾Ã†â€™ temperature, the burner was removed a nd 6 discs on the needle was placed in the test tube for exactly 1 min then the test tube was removed from the water bath. The disks were left in this tube. When the water inside the test tube labelled 40à ¢Ã¢â‚¬Å¾Ã†â€™ reached 40à ¢Ã¢â‚¬Å¾Ã†â€™ temperature, the above procedure was repeated. The test tube labelled 50à ¢Ã¢â‚¬Å¾Ã†â€™ reached the temperature. All the procedures were restarted according to the guide. To all the test tubes were added 6 cm3 cold water and a water bath was prepared using a large beaker, tripod. When the water was heated gently to 30à ¢Ã¢â‚¬Å¾Ã†â€™, the burner was removed and the 6 red cabbage discs on an impaled needle were placed in the water bath for exactly 1 minute. The discs was pushed off and dropped into the test tube labelled 30à ¢Ã¢â‚¬Å¾Ã†â€™. The procedure was repeated for the other tubes. From 40 °to 90 °C, all the procedures in own water bath. For 100à ¢Ã¢â‚¬Å¾Ã†â€™ the discs, needle were placed in others water bath with the temperature at 100à ¢Ã¢â‚¬Å¾Ã†â€™ for 1 minute, then the discs were pushed off and dropped into the test tube labelled 100à ¢Ã¢â‚¬Å¾Ã†â€™. The discs in the test tube s were left for 20 minutes and then the tubes were shaken and compared. Result Temperature /à ¢Ã¢â‚¬Å¾Ã†â€™ Observation 30 The 6 red cabbage discs were still purple and unchanged the water was still colourless. 40 The colours of the 6 red cabbage discs were remained and unchanged purple and the water was still clear. 50 The colours of 6 red cabbage discs were a little faded and the water became a little purple. 60 The colours of 6 red cabbage discs were faded lighter purple more than 50à ¢Ã¢â‚¬Å¾Ã†â€™ and the colour of water changed from colourless into light purple. 70 The colours of 6 red cabbage discs were faded more than 60à ¢Ã¢â‚¬Å¾Ã†â€™ and the colour of water changed from transparent into a light blue. 80 The colours of 6 red cabbage discs were very faded than 70à ¢Ã¢â‚¬Å¾Ã†â€™ and the colour of water changed from transparent into a light green. 100 The colours of 6 red cabbage discs changed from purple into white and the colour of water was strongly changed from transparent into green. Table 1: Heating the Red Cabbage Discs Discussion Table 1 shows clearly that an increase temperature on the red cabbage fades the purple of these discs and they become more and more faded while the colour of the surrounding water inside the test tube becomes darker and darker. This phenomenon purple-blue-green result from that the red cabbage dices have permeable membranes losing the permeability of their cell membranes. If the temperature goes against what the membranes can withstand, the permeability of membranes increases as the protein becomes denatured, the lipid parts of membranes liquefies and the proteins create holes in the fabric, and the membranes fall apart. The high temperature produces an increase in kinetic energy that makes atoms in the protein to vibrate and move more breaking hydrogen and ionic bonds in protein molecules and changing the 3D shape of the system. These proteins are unable to translate substances in and out of the membrane. All the factors lead to the anthocyanin leaking out of the membranes producing a colour in the water surrounding the red cabbage cells (Erik, 2002). The results of investigating the effect of temperature on permeable membranes are largely as predicted. There were several variables that controlled this experiment to make sure the results were comparable. The first major key variable was the size of red cabbage discs. The red cabbage tissue was cut into discs which were used to ensure accuracy by increasing precision in the volume of water. The cylinders should be same for all experiments because the volume of water affected the concentration of the pigment. The second variable was allowing enough time (20 minutes) for colour to be seen. All the test tubes should be left the same and enough time for observations after putting the red cabbage discs into the test tubes. Time altered the effect of the experiment; some tubes had a longer effect than others, more of the pigments in the red cabbage cells will leak out and the pigments in the surrounding water. All the material should be washed very thoroughly after cutting. This process made the experiment more highly accurate, because using water to wash the material meant that impurities were minimised. Possible errors may have arisen during this experiment. Firstly, the procedure at the beginning of the experiment was not correctly followed according to the instructions (Lane, 2010c). For instance, 6 cm3 cold water was measured not accurate, the red cabbage leaf did not wash under running water and using another water bath which resulted from the instruction had not been read carefully and seriously. Secondly, the phenomenons purple-blue-green in this test was a little different from the theory that as the temperature increases, the colour of the surrounding water will become darker (Lane, 2010d). This may stem from much of the red pigment escaping from the discs while heating the red cabbage in the beaker. The result of the higher temperature may have affected this more as a lot of the pigment has already leaked out into the beaker. Another reason may be the concentration of pigment leading to change the stability of the pigment molecule. Thirdly, the time was not sufficient for r epeating the experiment, which made the results less accurate. A future experiment should be improved in follow ways. The instruction should be read carefully and thoroughly, so the experiment can go on logical. Secondly, the temperature should be checked at the start of when the red cabbage was put in the water and at the end of the last minute using a thermometer to maintain the temperature of the heated water. Thirdly, a colorimeter should be provided to measure the amount of light absorbed by solution of each reaction temperature. The higher concentration of anthocyanin means a higher reading on the colorimeter. Fourthly, the experiment should be repeated more times to make sure the results were not obtained by chance or by external factors. In addition, the effect of cooler temperature even under 0à ¢Ã¢â‚¬Å¾Ã†â€™ could be tested to observe if the membrane is broken down in a similar way. Conclusion It can be concluded that as the temperature was increased, more of the red pigment leaked out of the permeable membrane. The permeability of the membrane in red cabbages can be damaged by high temperature.

stereotypes :: essays research papers

Listing Agreement (now called a service provisions agreement) 1.  Ã‚  Ã‚  Ã‚  Ã‚  A type of employment agreement between a principal and a agent 2.  Ã‚  Ã‚  Ã‚  Ã‚  It authorizes the broker to try to find (procuring cause) a ready, willing and able buyer on terms acceptable to the seller. Parties 1.  Ã‚  Ã‚  Ã‚  Ã‚  Seller is the principal 2.  Ã‚  Ã‚  Ã‚  Ã‚  The broker is the agent 3.  Ã‚  Ã‚  Ã‚  Ã‚  Salespeople are the sub-agents of the seller 4.  Ã‚  Ã‚  Ã‚  Ã‚  Cooperating broker is the agent of the listing broker and the sub-agent of the seller 5.  Ã‚  Ã‚  Ã‚  Ã‚  Salespeople in the cooperating brokers office are agents of their broker Requirements 1.  Ã‚  Ã‚  Ã‚  Ã‚  Names of all parties 2.  Ã‚  Ã‚  Ã‚  Ã‚  Accurate description; does not have to be the legal description. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Terms and conditions (i.e. FHA or VA sales) 4.  Ã‚  Ã‚  Ã‚  Ã‚  Commission 5.  Ã‚  Ã‚  Ã‚  Ã‚  Asking price 6.  Ã‚  Ã‚  Ã‚  Ã‚  Items included or excluded (i.e. Stove refrig) 7.  Ã‚  Ã‚  Ã‚  Ã‚  Signature Responsibilities to the principal C - Confidentiality L - Loyalty O - Obedience T - Trust D - Do care/ do diligence A - Accounting/ accountability D -Disclosure Responsibilities to principal 1.  Ã‚  Ã‚  Ã‚  Ã‚  Licensees must Represent the general public fairly 2.  Ã‚  Ã‚  Ã‚  Ã‚  Without deceit or fraud 3.  Ã‚  Ã‚  Ã‚  Ã‚  Duty is over and above a fiduciary duty to the principal 4.  Ã‚  Ã‚  Ã‚  Ã‚  Broker should never accept a fiduciary duty that conflicts with his/her duty to the general public 5.  Ã‚  Ã‚  Ã‚  Ã‚  Reason for the rule is to be certain the public is protected A.  Ã‚  Ã‚  Ã‚  Ã‚  Patent defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  A defect plainly visible or as would be disclosed by the exercise of ordinary care 0.  Ã‚  Ã‚  Ã‚  Ã‚  You do not have a duty to disclose a visible defects B.  Ã‚  Ã‚  Ã‚  Ã‚  Latent Defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  A licensees must reveal all known hidden defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  Is hidden or concealed one that could not be discovered by reasonable inspection Puffing 2.  Ã‚  Ã‚  Ã‚  Ã‚  An opinion not made as a representation of fact but in tended to enhance the value of property Selling Disclosure Statement 2.  Ã‚  Ã‚  Ã‚  Ã‚  Took effect Jan. 1994 2.  Ã‚  Ã‚  Ã‚  Ã‚  Requires seller of one to four family residential properties to disclose defects in the structure in writing 2.  Ã‚  Ã‚  Ã‚  Ã‚  Filled out by the seller at the time of taking a listing 2.  Ã‚  Ã‚  Ã‚  Ã‚  Licensee should not participate or help to fill this form out 2.  Ã‚  Ã‚  Ã‚  Ã‚  Licensee should encourage the seller to be truthful 2.  Ã‚  Ã‚  Ã‚  Ã‚  licensee is required to provide a copy to prospect before presenting the offer 2.  Ã‚  Ã‚  Ã‚  Ã‚  if the buyer does not get a copy they have the right to resend the deal until the deed is conveyed Types of Listing Agreements Exclusive right to sell listing Property listed with only one broker however, seller promises to pay commissions no mater who finds the buyer during the listing period. Exclusive Agency Property listed with only on broker however, seller reserves the right to find own buyer and not pay a commission Open listing (Pocket Listing) Property may be listed with more the one broker however, the owner reserves the right to find their own buyer and not pay a commission. stereotypes :: essays research papers Listing Agreement (now called a service provisions agreement) 1.  Ã‚  Ã‚  Ã‚  Ã‚  A type of employment agreement between a principal and a agent 2.  Ã‚  Ã‚  Ã‚  Ã‚  It authorizes the broker to try to find (procuring cause) a ready, willing and able buyer on terms acceptable to the seller. Parties 1.  Ã‚  Ã‚  Ã‚  Ã‚  Seller is the principal 2.  Ã‚  Ã‚  Ã‚  Ã‚  The broker is the agent 3.  Ã‚  Ã‚  Ã‚  Ã‚  Salespeople are the sub-agents of the seller 4.  Ã‚  Ã‚  Ã‚  Ã‚  Cooperating broker is the agent of the listing broker and the sub-agent of the seller 5.  Ã‚  Ã‚  Ã‚  Ã‚  Salespeople in the cooperating brokers office are agents of their broker Requirements 1.  Ã‚  Ã‚  Ã‚  Ã‚  Names of all parties 2.  Ã‚  Ã‚  Ã‚  Ã‚  Accurate description; does not have to be the legal description. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Terms and conditions (i.e. FHA or VA sales) 4.  Ã‚  Ã‚  Ã‚  Ã‚  Commission 5.  Ã‚  Ã‚  Ã‚  Ã‚  Asking price 6.  Ã‚  Ã‚  Ã‚  Ã‚  Items included or excluded (i.e. Stove refrig) 7.  Ã‚  Ã‚  Ã‚  Ã‚  Signature Responsibilities to the principal C - Confidentiality L - Loyalty O - Obedience T - Trust D - Do care/ do diligence A - Accounting/ accountability D -Disclosure Responsibilities to principal 1.  Ã‚  Ã‚  Ã‚  Ã‚  Licensees must Represent the general public fairly 2.  Ã‚  Ã‚  Ã‚  Ã‚  Without deceit or fraud 3.  Ã‚  Ã‚  Ã‚  Ã‚  Duty is over and above a fiduciary duty to the principal 4.  Ã‚  Ã‚  Ã‚  Ã‚  Broker should never accept a fiduciary duty that conflicts with his/her duty to the general public 5.  Ã‚  Ã‚  Ã‚  Ã‚  Reason for the rule is to be certain the public is protected A.  Ã‚  Ã‚  Ã‚  Ã‚  Patent defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  A defect plainly visible or as would be disclosed by the exercise of ordinary care 0.  Ã‚  Ã‚  Ã‚  Ã‚  You do not have a duty to disclose a visible defects B.  Ã‚  Ã‚  Ã‚  Ã‚  Latent Defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  A licensees must reveal all known hidden defects 0.  Ã‚  Ã‚  Ã‚  Ã‚  Is hidden or concealed one that could not be discovered by reasonable inspection Puffing 2.  Ã‚  Ã‚  Ã‚  Ã‚  An opinion not made as a representation of fact but in tended to enhance the value of property Selling Disclosure Statement 2.  Ã‚  Ã‚  Ã‚  Ã‚  Took effect Jan. 1994 2.  Ã‚  Ã‚  Ã‚  Ã‚  Requires seller of one to four family residential properties to disclose defects in the structure in writing 2.  Ã‚  Ã‚  Ã‚  Ã‚  Filled out by the seller at the time of taking a listing 2.  Ã‚  Ã‚  Ã‚  Ã‚  Licensee should not participate or help to fill this form out 2.  Ã‚  Ã‚  Ã‚  Ã‚  Licensee should encourage the seller to be truthful 2.  Ã‚  Ã‚  Ã‚  Ã‚  licensee is required to provide a copy to prospect before presenting the offer 2.  Ã‚  Ã‚  Ã‚  Ã‚  if the buyer does not get a copy they have the right to resend the deal until the deed is conveyed Types of Listing Agreements Exclusive right to sell listing Property listed with only one broker however, seller promises to pay commissions no mater who finds the buyer during the listing period. Exclusive Agency Property listed with only on broker however, seller reserves the right to find own buyer and not pay a commission Open listing (Pocket Listing) Property may be listed with more the one broker however, the owner reserves the right to find their own buyer and not pay a commission.

Modern Art: An Art of Expression and Freedom :: Modern Art Artists Dance Theatre Essays

I. Introduction Wherever man lives there is art, because art is anything made or done by man that affects or moves us so that we feel and see beauty. Man uses his imagination to invent a unique beauty. The artist's feelings and inspiration affects on how he will express his art. Through the major development of technologies and social changes that have taken place in the 19th century, Modern art flourished during this period and caused a lot movements of modern art to form, some of these famous movement are cubism, abstract expressionism, pop art, and surreal art. Modern art also become man’s inspiration in life because these great art can express a unique feeling in which a person is attracted to that kind. This also means that a modern artist learns from himself and does not need any major training, a modern artist learns by himself through his experiences and imagination. Modern art runs a very important role in man’s life throughout history, because it that does not only give us inspiration but also the freedom to express ourselves through the use of different mediums. II. Statement of the problem This research aims to answer the following questions: 1. What are the general informations about Modern Art? 2. What is the beauty of Modern Art? 3. What are the different styles in making Modern Art? III. Presentation A. Definition of Modern Art Parallel to the scientific, technological, and social changes that have taken place in the 20th century are the rich varieties of art styles that have developed. Notable are the number of â€Å"isms†, such as Fauvism, expressionism, cubism, futurism, constructivism, neoplasticism, surrealism, precisionism. Modern Art didn’t have a main origin from where it came from. But there is a general agreement that it was first seen between 18th century to 19th century, from the French revolutionist movement. Art in its broader meaning, however, involves both skill and creative imagination in a musical, literary, visual, or performance context. Art provides the person or people who produce it and the community that observes it with an experience that might be aesthetic, emotional, intellectual, or a combination of these qualities. Modern Art does not follow any traditional rule, in fact Modern Art breaks this barrier. In the traditional way of painting, you must the true nature of your work; you must have the balance in creating it. The rules that are working on our universe must be applied to the old traditional painting.