Advantages And Limitations Of Mobile Applications Information Technology Essay

Advantages And Limitations Of Mobile Applications Information Technology Essay Mobile applications are a quickly emerging section of the overall mobile market. These applications are made up of software that runs on a mobile device and carry out specific tasks for mobile phones and Pocket PCs. The focus of this paper is to describe the business advantages and limitations of the Best Buy Geek Squads wireless Pocket PC mobile devices and how they overcame those limitations. Additionally, describe the software development challenges of wireless mobile devices and how Medstar Health and Unifi met those challenges. Lastly, identify the advantages and limitation of companies using software packages already unavailable for use with wireless devices. Best Buy Background For many of todays businessman, Pocket PCs have become like another appendage. While there are some definite advantages to carrying a Pocket PC, its easy to overlook some of the obstacles associated with conducting business on them. The Geek Squad is an ancillary of the Best Buy Company which is headquartered in Richfield, Minnesota. The company offers a variety of computer-related services for both residential and commercial customers. Geek Squad agents provide both in-store, on-site services, as well as, Internet, and additionally also provides 24-hour telephone and emergency support. Best Buys agents are equipped with Sprint PPC-6700 Smart Devices, a Pocket PCs/cell phone combination that run on Windows Mobile 5.0 (OBrien Marakas, 2008). Advantages and Limitations There are many advantages to the Geek Squad Agents using the Sprint PPC-6700 Smart Device. One advantage is that these devices have full access to Sprints EV-DO third-generation cellular network, and have complete Web browsing capabilities (Geek Squad, 2010). When an agent is on the road and needs directions to his next job, he can quickly access Google or Yahoo maps and easily navigate to his destination, rather than having to fumble around with a map or to call back to Best Buy dispatchers. Additionally, agents can use their wireless devices to log onto Best Buys order system where they can obtain price quotes, process payments, complete transactions, and generate receipts for the customers. As with most devices, the Sprint PPC-6700 does have a down side. The problem the Geek Squad agents are having with this device is the small slide-out keyboard. The small keyboard limits their ability to type quickly and accurately, therefore wasting precious time (OBrien Marakas, 2008). Overcoming Limitations Along with battery life, inputting text is one of the most difficult problems for users of mobile devices. First and foremost, the problem is lies in the physical size of the keyboard, followed by the conflicting needs of speed and familiarity. As wireless data services flood into the market, the need for efficient text entry is becoming ever more critical, yet essential tradeoffs limit the practical options. Best Buy solved its problem with the Sprint PPC 7600 with the use of handwriting recognition software. Handwriting recognition is a method by which a computer system can recognize letter, characters and other symbols written by hand in ordinary handwriting. This type technology is generally used on devices such as PDA and Pocket PCs where a stylus is used to write on a screen, after which the computer program converts the handwriting into digital text (Handwriting Recognition, 2009). Geek Squad agents can hand write notes that go directly into Best Buys order system to be used a reference for later transactions. The next time a customer calls in with a problem, the agent can quickly pull up his notes for quicker and more reliable customer service. Prior to this technology, agents would have to wait until they got back to the office to enter the customers information into the system. According to one agent, it saves them 10-15 minutes that could have otherwise been spent helping a customer or traveling to the next job (OBrien Marakas, 2008). Although this is a big improvement, Best Buy is not fully content with the limitations of the current handwriting recognition software. They are now testing voice recognition software will permit agents to open and close programs with voice prompts allowing for quicker and better customer service. Voice recognition is a computer technology that uses audio input for a means of entering data instead of the using a keyboard. Speaking into a microphone delivers the same result as typing words physically with a keyboard. Vo ice recognition software is constructed with a database of identifiable words or phrases. The computer program matches up the voice audio signature with the equivalent entry in the database (Voice Recognition, 2009). Although, changing speech into text might sound simple, it is enormously difficult. The problem starts with an almost infinite assortment of speech patterns and accents, compounded by the tendency for people to run words together or the use of slang words. Software Development Challenges Mobile systems and mobile applications have gained a lot of attention both in research and industry over the last years. The market share of mobile devices is constantly growing. More and more, users expect their mobile devices to provide functionality similar to the one they know from their desktop computers, but also to provide additional, mobile device specific functionality, like location based services. However, software development for mobile devices is still cumbersome and a methodology geared towards supporting the development of such mobile applications is still lacking. One key factor for the commercial success of mobile devices is the quick development of software applications (Software Challenges, 2010). On the other hand, developing mobile software can be especially difficult since applications need to be conscience of and adapt to changing resources such as battery life and bandwidth. At one point in time it appeared like some standardization might occur and a common platform emerge, but most attempts have stumbled, and ultimately come up short of the ideal they set out to accomplish. None of these approaches were specifically at fault. They each simply met a specific set of needs during which the evolution of mobile devices that made the best of existing hardware and bandwidth limitations. The problem that each of them faced was the speed of evolution of mobile technology (Grotnes, 2009). It is true that mobile devices are still restricted by screen size, lack of a full size keyboard, and limited bandwidth. But there are already plenty of mobile devices with readable screens, 3D graphics, touch screens, accelerometers, compasses, and GPS capability. The functionality is in place for some outstanding state of the art applications and for smart developers to exploit. On the other hand, there is little standardization as hardware manufacturers struggle to get the best out of their devices (Grotnes, 2009). Conquering Challenges MedStar Health is a non-profit healthcare organization that is facing similar software development challenges. MedStars IT department supports thousands of nurses and doctors, who use a multitude of mobile devises such as Pocket PCs, PDA, Blackberrys, and Palm Treos. Since there is no clear cut leader in mobile technology, it is hard for MedStars IT Department to push for a standard device. Because MedStars nurses and doctors are not forced to use a standard device, it is difficult for their IT Department to keep up with new mobile devices and ensure they are compatible with the companys applications. To overcome these challenges, MedStar thought outside the box and worked with vendor to tailor applications that would work on a wide range of devices. MedStar chose to work with Siemens Medical Solutions and came up with a software solution that allows medical practitioners to access their patients information through Siemens Invision mainframe using any of their mobile devices. This t ype of thinking by MedStars IT Department allowed the company to meet its goals without having to sacrifice any functionality. Many times off-the- shelf applications will not meet the needs of a customer and may require some tweaking by the manufacturer to accommodate its customers specific needs. Conclusion A management information system is a system or process that provides information needed to manage organizations effectively (Computer and Information Systems Managers, 2010). As with the case of Best Buy and MedStar, their overall strategies were affected by MIS. Best Buy chose to use standard mobile devices and off-the-shelf applications to meet both its customers and employees needs. Whereas MedStar, decided it was better for them to develop specific software to overcome their challenges. Neither way is right or wrong, it just depends on your specific situation and needs. In a slowing economy, MIS strategies would definitely have to be reevaluated to ensure the organization is being managed effectively. In the case of MedStar, I would opt for the strategy the Geek Squad took with standardizing mobile devices and using off-the-shelf applications. In a slowing economy, this would save a considerable amount of time and money not having to develop software that is compatible for a mult itude of different devices. Additionally, a smaller IT Department could be utilized, saving thousands of dollars in nonessential personnel.

Developing a Potato Crop

Developing a Potato Crop Individual Research Paper on  Potatoes Darryl Wiebe Garret Sawatzky Devon Pouteau Production Seeding The ideal timing for seeding potatoes is late April until mid May. The average temperature highs are between 10 19 degrees Celsius and the average temperature lows are between -2 4 degrees Celsius. (Environment Canada) Cooler temperatures are great for avoiding early sprouting and damaging of potato seed before and after its in the ground. Seed rate should be approximately 17 CWT (1700 lbs) per acre. The seed depth should be around 5 -6 Inches below the surface of the top of your hill. The target seed spacing is 15 inches from seed to seed. An approximate average spacing between rows is 34 inches. Some conventional potato farmers will apply a fungicide, such as Titan or Emesto, during the cutting process of the seed. This will protect open cut seed from diseases. Fertilization The following is a Fertilizer program from Beaver Creek Farms located in south central Manitoba. Other farms in Manitoba may do it a variety of ways but this is a fairly common practice among Manitoba potato growers. In fall, the year prior to seeding, broadcast a potash blend of 0-0-60 at a rate of 300 lbs/ac. Work it into the soil using a coulter disc, or other implement, to avoid nutrient loss during the freeze thaw seasons. During planting a liquid blend of 10-34-0, 15-0-0-20 and 28-0-0 is applied in furrow at a rate between 8 20 U.S. gal/ac, depending on the field nutrient requirement. 28-0-0 is banded during row crop cultivation/hilling at 18 U.S. gal/ac Using a technique called Fertigation 28-0-0 is applied twice is applied twice in July at a rate of 20 U.S. gal/ac. This is done by mixing 28-0-0 with the water supply and spreading it on the crops using the irrigation pivots. All these techniques add up to a total nutrient application of 180-80-200-26. Crop Protection To protect against early disease, Quadris is applied in furrow while planting at an approximate rate of 0.2 L/ac. Just Prior to emergence, Glyphosate is broadcast at a rate of 0.7 L/ac to kill weeds to give a competitive edge to the near sprouting potatoes. One week after potato emergence Centurion is applied at 0.75 L/ac to kill grassy weeds. A week after the Centurion a mix of Prism, at 24 g/ac, and Sencor, at 150 ml/ac, is applied more weed protection. Starting at the end of July a fungicide like Dithane or Pencozeb is applied every 7 days until harvest at a rate of 0.9 kg/ac. Harvest The Optimal time for harvest is from mid to late September. The ideal size of potato, for food production, is from 4 16 oz. An approximate yield goal is around 350 CWT/ac or 35000 lbs/ac. Depending on selling contracts or storage availability some farms may haul potatoes directly to the production plant from the field. (Wiebe, 2016) Marketing End Use/Market The end market is for food. Chips, wedges, French fries, mashed or baked, there are plenty of different ways to prepare a potato. The Russet Burbank variety is the preferred potato for McCain food products as well as McDonalds french fries. Potatoes make up 52% of all fresh vegetables consumed in Canada (www.thecanadianencyclopedia.ca) Price Trends Supply and Demand The average price per CWT in the last few years has stayed around $11.00. The estimated price per CWT for the next growing season is approximately $11.10. (Roy Arnott MAFRID Farm Management, 2016) The global potato production has grown steadily from 267 million metric tons in 1990 to 385.07 million metric tons in 2014. China, Russia, India, the United States and Ukraine are the largest producers of potatoes. China and India are emerging as the clear world leaders. During 2015, export sales of potatoes and potato products were 12 billion USD. The Netherlands, France, Germany, China, Egypt, U.S.A., Canada, Belgium, United Kingdom and Spain were the top ten exporting countries accounting for 77.2% of potato exports in 2015. (www.fao.org) The global trend in potato consumption is increasing, mostly in Asia and South America. However, the huge demand for potatoes comes from the United States and Belgium for processing purposes. (Statistics Canada)The increased demand for processed potato products will drive the demand for potatoes and will also affect potato prices in the future. During 2016-2021, the fastest market growth is expected to be in the Middle East, Brazil and East Asia. (Mordor Intelligence) References   Ã‚   (n.d.). Retrieved from www.thecanadianencyclopedia.ca: www.thecanadianencyclopedia.ca/en/article/potato/ (n.d.). Retrieved from www.fao.org: www.fao.org/potato-2008/en/world/ Environment Canada. (n.d.). Retrieved from www.currentresults.com: https://www.currentresults.com/weather/canada/manitoba/temperature-may.php Mordor Intelligence. (n.d.). Retrieved from www.mordorintelligence.com: www.mordorintelligence.com/industry-reports/potato-market Roy Arnott MAFRID Farm Management. (2016). Guidelines for Estimating Potato Production Costs. Manitoba Agriculture . Statistics Canada. (n.d.). Retrieved from www.livingin-canada.com: www.livingin-canda.com/food-prices-canada.html Wiebe, S. (2016). Potato Production. Beaver Creek Farms ltd., Macgregor.

Essay --

In this novel the presentation of the father is portrayed as a father protecting his son’s innocence. It’s almost as if the man is placed on this planet for one major purpose to protect and keep his son alive. The burnt man passage gives the reader an insight into a world that has absence of culture and civilization in the post-apocalyptic world that both the boy and man inhabit, the role of the boy and the father are further established for the reader and many of the techniques that become typical of McCarthy’s style in the novel. Structurally the burned man scene is one of the horrific episodes that occur in the novel and it is the first to take place, foreshadowing, future horrific episodes that will take place later on in the novel. This essay will be exploring these ideas in more depth looking closely at how the father and boy are portrayed in this part of the extract. The passage begins with a typical series of simple sentences describing the boy and the man. †they went on the boy was crying. He kept looking back† McCarthy’s style of writing mainly consist of short, clear an...

Character Relations In The Awakening :: essays research papers

It would be easy to say that Edna Pontellier emulates both Madame Ratignolle and Mademoiselle Reisz, however, throughout the novel, it is evident that Edna steps out beyond this assumption and asserts herself as another person altogether. This is obvious in the defining features of each of the women. Madame Ratignolle, for example, is always represented in a very flamboyant nature and is usually associated with clothes, whereas, Mademoiselle Reisz, in contrast, has no relation to clothes or anything of material nature. She instead is associated “passionately'; with music. Edna, on the other hand, has none of these qualities attributed to her. She is not described in terms of clothes. She is never attributed with being flamboyant. She is not musically inclined, with the exception of the fact that the music moves her toward the “awakening'; of her sensuality.   Ã‚  Ã‚  Ã‚  Ã‚  When examining the first stirrings, “a certain light [that] was beginning to dawn dimly within her,'; we see that Edna thinks independently of outside interference. When she “was beginning to realize her position in the universe as a human being, and to recognize her relations as an individual to the world within and about her'; she does just that—she realizes the world within her, not without her. That is to say, she does this entire “awakening'; on her own. She does not directly receive any outside influence.   Ã‚  Ã‚  Ã‚  Ã‚  Edna Pontellier, as a whole, is a woman completely different from any other in the novel. She stands alone and thinks alone and speaks alone. Her ideas and thoughts are completely hers. It would be wrong to say that Madame Ratignolle and Mademoiselle Reisz are embodiments of two different Ednas. They are not. They contribute their thoughts and ideas to Edna but Edna interprets these thoughts and ideas and either incorporates them or disregards them. In the end, with one fell swoop, she disregards everything ever suggested to her by these two other women. In the final chapter, she takes off all her clothes and walks into the water thereby ridding herself of both Madame Ratignolle and Mademoiselle Reisz. She does this in that, as mentioned earlier, Madame Ratignolle is often represented by her clothes, thus, by taking off all her clothes and standing “naked in the open air, at the mercy of the sun, the breeze that beat upon her, and the waves that invited her' ; she rejects Madame Ratignolle’s self-righteous dedication to her husband and children.

French Macaron Recipe Research Essay

Preheat the oven to 150 degrees C Place egg whites and cater sugar in a bowl and mix with electric mixer for 8-10 minutes (yes really), add gel food colouring and continue to mix for a further 30seconds. The mixture should look stiff and dry. Sift the almond meal and icing sugar and salt twice, discarding any almond lumps that are too big to pass through the seive. Fold into the egg white mixture. It should take roughly 50 folds until the mixture is smooth and a very viscous liquid, not runny. Over-mix and your macarons will be flat and have no foot, under mix and they will not be smooth on top – see the video for examples (troubleshooting is at the end of video). Pipe onto trays lined with baking paper, rap trays on the bench firmly (this prevents cracking) and then bake in the oven for 20 minutes. Check if one comes off the tray cleanly, if not bake for longer – if they are looking done on top move to the bottom shelf of the oven for the remaining time to help bake the base.

Persian Gulf War

The war was fought very fiercely for Just one year between 1990 and 1991. Its effects can soul be felt In today's society. The war had quite a large impact on history, particularly modern history. The outcome of the war arguably poisoned the minds of many people, crippling relationships between many groups; particularly between the West and the Middle East. Its whole entirety has left a major impact on the lives of many people and will continue to be looked at as a dark time for Middle Easterners and quite the opposite for Westerners.It is often argued that the war was ultimately a fight for oil. Several sources do present their arguments in favor of this statement, and are successful in establishing a case where this statement is true. His real motive was probably to take control of the wealth possessed by Kuwait (Lowe 2005, up. 253). Referring to Sad Hussein, the author has stated that Sad Hussein's primary motive for the war was to take control of Kuwaiti wealth. Their wealth was their OLL Industry; an Industry that the world relied on heavily, particularly for countries In the Middle East and beyond.Most people take the view that Hussein was short on finances following the Iran-Iraq neighboring countries; this had mostly gone to waste and Hussein would not pay it all back. Additionally, he believed that Kuwait was historically a part of Iraq. Had this been true, he would have already possessed Kuwait for a long time. Several reasons can be produced to support the claim. As Iraq was short on finances, they needed only to claim a nation that had a booming industry. They didn't need to take over a country that had larger powers, and both the superpowers at the time were neutral awards Iraq.These facts, along with the small size of Kuwait, were in due course the main characteristics for Hussein's motives. Moreover, it was the West who was also in strife when they realized what was at stake from the invasion of Kuwait. Lowe (2005, p. 253) argues that Iraq and th e USA were previously on neutral terms, as USA had helped Iraq in their war with Iran. In contrast to this, USA was threatened by the invasion, as it left Saudi Arabia incredibly vulnerable. Saudi Arabia at the time (and still to this day) have possessed the largest oil industry and production for a long mime.This fact left several Western nations vulnerable as well, as Iraq were very close to invading Saudi Arabia next and this threat was made very clear to the West. If Saudi Arabia were to be invaded, their oil industry would have been controlled by Iraq, and the supply to the West would have been cut. The overwhelming evidence suggests that the war was a fight for oil, and a fight to protect the wealth produced by the oil industry. A variety of viewpoints emerge from political conflict in Iraq, and other Middle Eastern nations.Most people take the view that the poor decisions by politics within Iraq, particularly on the part of Hussein, led to the downfall of the overall position and reputation of the Middle East post-war. ‘International politics of Middle East have long been volatile and unstable' (Cellophanes 1992, up. 10). Indeed, the politics within the Middle East have been volatile and unstable, and this has led to their national identity becoming weaker. There is evidence to support that there was conflict in national interests, religions and ethnic rivalries post World War Two.These inflicts have led the people to take sides within their own country, and to oppose neighboring countries who they should call their ‘brothers' or ‘sisters'. The balances of interests have been made harder and harder to achieve and maintain, stemming from the poor decisions made by the leaders of each nation. Therefore, Iraq's downfall arose from Hussein's overconfidence and greed for power, ambition, wealth and reputation. There are many reasons in favor for both sides of the issue about economic impacts for Iraq, as well as the U. S.The majority viewpo int is that Iraq was already suffering financially, and the war left them in an even worse position. The financial crisis in Iraq had reached breaking point by early 1990 and Sad Hussein was in a desperate position (Finland 2003, up. 14). It is established that his motive for the war was to gain money, but the war was decisively won by the opposing side, proceeding to the economic suffering of Iraq. Conversely, the U. S. Did not suffer nearly as much. Hancock (2006) argues ‘The Gulf War being the least expensive of all American wars resulted in a cost of only $26. 92 per American citizen'.Comparatively, citizens of U. S. Had suffered a low economic loss and this was loosely opposite to that of Iraqis and other Arab nations. It is unarguable that the Middle East suffered a lot more economically compared to U. S. A. According to many sources, the aftermath of the war has left its mark on many around the world, particularly Iraqis. Common far more in number, but left negativity w ith Iraq. The Columbia Electronic Encyclopedia (2012) argues that Kuwait and Iraq suffered enormous property damage. This fact presents an argument to support that the huge property damage offered to Iraq applied to quite the rest of the Middle East.They had suffered huge casualties and property damage from the war, but this only created more anger for Iraq. Continued uneasiness and conflict between Iraq and coalition forces; primarily U. S. , led to Second Persian Gulf War (The Columbia Electronic Encyclopedia, 2012). The second war was based off of Hussein's anger towards the West and ongoing conflict was inevitable from the outcome of the first war. For these reasons, it is established that the aftermath of the war had a major effect on Iraq and the Middle East.Even the most superficial investigation of the war produces the major effects of the war on the Middle East. The weight of public opinion is relied on the fact that most Middle Easterners suffered from the outcome of the w ar. Kettle (n. D. ) argues ‘Both Kuwait and Iraq†¦ Would have to face a period of turbulence and instability†¦ Both have had their political integrity and independence, as well as their economy and civilian structures, seriously undermined†¦ ‘. The quote conveniently provides the long term effects of the two nations, but has also affected the whole of the MiddleEast. It is argued that the Middle East has been seen by the West as a permanent battleground. The effects had on the Middle East have even been solely blamed on themselves. Authors Beverly Milton Edwards and Peter Handkerchief (2007, up. 97) collectively argue ‘one recurring theme in academic discourses is that contemporary observers, especially governmental ones, should have anticipated the invasion'. The outcome and aftermath have proved the adversity that the Middle Easterners have had to face, and the way they have responded in the past.As the same time, it is argued that this war has add ed to the Arab-Israeli conflict. The Persian Gulf War led to overall instability within the Middle East, and it is because of this that there have been effects on the Arab-Israeli conflict. Conclusively, the war had a more of an impact on societies within the Middle East. In conclusion, the First Gulf War has led to ongoing conflict between the Middle East and the West in modern history. The war caused political, social and economic conflict between the nations involved in the war.

Harley Davidson History Essay

Actually, the history of the Harley-Davidson Company began in 1903, when two brothers, Bill Harley and Walter Davidson, invented their first motorcycle in Milwaukee (Gannon, 2002, p. 8). At that period of time other companies produced motorcycles in the North-American states and one of them, the Indian Motorcycle Company, became the main competitor of Harley-Davidson for many years. In fact, it was a bicycle, equipped with a one-cylinder motor. All details of that motorcycle were produced manually. Later, the second version of that bike was produced with more powerful motor and it became the first motorcycle for sale (p. 10). Three bikes were assembled that year and the Harley-Davidson Company opened the first page of its history. In 1904, the brothers produced 8 motorcycles and in 1906 it were 50. The company developed very quickly and by that period of time it included about 20 employees hired. Harley-Davidson constantly aspired to create a high speed bike and as a result the new model known as V-twin was introduced in 1909. The specially designed vacuum valves and a belt transmission were the main features of that model (Oliver, 1957, p. 26). In 1910, the legendary â€Å"Bar and Shield† logo was developed. It continues to be the main defining symbol of Harley-Davidson bikes today (p. 28). The significant progress of the Harley-Davidson Company took place in 1912. A new 6-story factory was built and first overseas sales were made in Japan. That year Harley-Davidson presented its first version of gear box. The mechanism of chain gear was designed in 1913 and a three-speed sliding-gear transmission was developed in 1915 (p. 32). It should be emphasized that the First World War played a big role in the development of the Harley-Davidson Company. So, about 20,000 motorcycles were sold to the U. S. military forces by the end of 1918 (Walker, 2000, p. 67). The given order significantly improved the reputation of Harley-Davidson and having 2,000 additional dealerships worldwide the company managed to become the biggest motorcycle factory in the world (Oliver, 1957, p. 34). Improving the construction of V-twin motors, company’s constructors couldn’t get rid of the main problems, typical for the given class of motors. The opened valves often clogged up and had a lot of maintenance problems. At that time, Indian Motorcycle Company used another construction of V-motors. Though, theoretically that construction was less effective the engineers managed to bring it to perfection and got the maximal power and maintenance simplicity. For that reason, the administration of the Harley-Davidson Company took decision to create its own class of V-motors with longitudinal placement. The first pattern of that bike appeared in the last days of the second decade (p. 35). The new model, equipped with the Flathead V-twin engine was invented in 1929 (Walker, 2000, p. 72). The motors of the given model were equipped with side-valves and the classical Flathead could successfully compete with the production of the Indian Motorcycle Company. Unfortunately, Flathead appeared two months earlier the moment when the Great Depression began. The number of sales decreased in several times, but the company managed to survive when others went bankrupt. However, having survived the depression time the company managed to stabilize its economy and was in very advantageous position – huge demand and the absence of supply. In 1932, the three-wheel Servi-Car was developed (Oliver, 1957, p. 38). Together with the change, called as the â€Å"eagle† design, which was painted on all Harley-Davidson gas tanks, there were a lot of changes made in the engine’ s construction. Afterwards, the given model made a good impression on the U. S. police, as a result, Servi-Car managed to become police vehicle (p. 38). In 1936, the Knucklehead motorbike was invented and managed to become the victory over the Indian (p. 39). The given model took place on the market for 12 years and had a huge influence on the further developments. The engineers continued working on Knucklehead model even during the Second World War. Having changed the motor’s configuration and added the hydraulic device intended for pushing valves, the constructors managed to get rid of adjusting gaps. Due to the aluminum body of engine the motor’s heat emission was increased. Afterwards, bikers called that model – Penhead. The main event which took place in 1953, it was the collapse of the main competitor of Harley Davidson – Indian Motorcycle Company (Walker, 2000, p. 88). Nevertheless, the company faced a lot of problems in the marketing field due to the fast development of Japanese and European motorbike companies. Thus, having sold the part of its stocks, Harley Davidson was involved in the cruel fight against foreign producers. In 1969, American Machine and Foundry Company bought the control packet of shares of Harley Davidson and became its actual owner (Oliver, 1957, p. 40). The new motorcycles had a negative impact on the company’s reputation and Harley Davidson began to lose the market of Big-twin and Sportster models. In 1971, FX Super Glide model was produced (p. 43). Although the given model wasn’t popular, Harley Davidson developed its further unique motorcycles on the basis of FX Super Glide. By the middle of 70-s the given models couldn’t cope with the production of Japanese competitors. As a result, in 1981 senior members of Harley-Davidson bought back Harley-Davidson Motor Company from AMF (Walker, 2000, p. 90). In 1983 the group H. O. G was founded and became the largest factory-sponsored motorcycle club in the world. By the year 2000, the club had over 500,000 members (Gannon, 2002, p. 15). In 1984, the new Evolution V2 model with an aluminum head was presented to public (Oliver, 1957, p. 42). At the end of this revolutionary decade for Harley-Davidson, the FXSTS Springer Softail model was introduced into the lineup. It was made on the basis of motorcycles of the 1940-s and equipped with the modern 1340 cc motor (Walker, 2000, p. 92). The appearance of the given engine allowed the Harley Davidson Company to produce many motorcycles by individual orders. So, introduction of such model as FLSTF Fat-Boy in the early 1990-s can be considered as a good evidence of that fact. In 2001, the new model of Harley-Davidson was presented for the 2002 model year. The main feature of the given model was suggested to be the modern engine, equipped with a liquid-cooled system. It should be pointed out that today the Harley Davidson Company takes the leading position in the business World, when demand exceeds supply, that allows to increase the prices of production and stock. References Gannon E. , Veno A. (2002). Brotherhoods: Inside the Outlaw Motorcycle Clubs. Crows Nest: Allen & Unwin Oliver S. H. (1957). Automobiles and Motorcycles in the U. S. National Museum. Washington: Smithsonian Institution Walker S. M. (2000). Bikers: Culture, Politics and Power. New York: Berg